Concept 2 Inc

Target company details

Target name: 
Concept 2 Inc
Country of Target: 
United Kingdom
United States of America

Buyer details

Buyer name / MBO / MBI details: 
Concept 2 UK
Country of Buyer: 
United Kingdom and United States of America

How we helped

How we helped: 
Lead advisers to Concept 2 Inc

Cooper Parry has advised Concept2 Inc, a US-based world leading manufacturer of rowing machines and oars on the acquisition of its UK distributor. The transaction saw Cooper Parry provide a full service offering including project management, financial due diligence and tax support.  

Cooper Parry has advised Concept2 Inc, a US-based world leading manufacturer of rowing machines and oars on the acquisition of its UK distributor. The transaction saw Cooper Parry provide a full service offering including project management, financial due diligence and tax support.  

David Browne, partner at Cooper Parry, said: “This was a slightly unusual deal as we are normally advising UK firms on making acquisitions nationally and overseas, so this was quite the opposite. However, it is a fantastic example of how we are working ever closer with our international M&A partners and a great outcome for all concerned.”   

Duncan Taylor, partner at Nelsons Solicitors, added: “This was a challenging transaction from a legal perspective requiring the reorganisation of the target company before the deal could go ahead. We were pleased to be able to assist in finding pragmatic solutions to some difficult legal questions.”   

Alex Dunne, the new managing director of Concept2 Ltd, said "We were very grateful for all the help that both Cooper Parry and Nelsons were able to provide in managing the different aspects of a complicated acquisition process and are very excited for the future of Concept2 in the UK.”

Concept2 began in 1976 when Dick and Pete Dreissigacker, fresh from Olympic training, started making composite racing oars. Concept2 oars have since gone on to become the oar of choice among the world's rowers, and innovations continue right to the present-day.

In 1981, Dick and Pete created the Concept2 Indoor Rower, which swiftly became the best-selling rowing machine in the world. Now several models later, it’s used every day by Olympic athletes, cardiac rehab patients, individuals at home and every calibre of rower in-between.